Reading what actually helps.
Notes on design, search and how brands get found. No trends, no buzzwords.
B2B SEO: what's different and where it starts.
B2B SEO follows the same Google basics as any site. What differs are search terms and goal: an enquiry. With a search-suggestion test and first steps.Website migration: the checklist for search and AI answers.
Website migration checklist for SEO: secure the inventory, plan redirects, test before go-live, monitor afterwards. With Google sources and 25 websites.GEO optimisation: what works and what doesn't.
GEO optimisation fact-checked: what Google, OpenAI and the GEO study actually support, what they do not, and what 25 company websites in Bavaria reveal.
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